A STUDY ON CONSUMER’S PERCEPTION TOWARDS INTERNATIONAL AND LOCAL BRANDS IN THE INDIAN RETAIL INDUSTRY

Author's Name: SANGAMITHRA S, THARUN KUMAR K, ASHVIN KANNA G, RAJESH KUMAR R, ANBARASAN K, Dr. K. PRAKASH

Type: Article

ISSN/ISBN: 1505-4683

DOI Link: https://doie.org/10.1101/ES.2024286722

Journal Name: Economic Sciences

Volume: 24

Issue: 2

Month: 11

Year: 2024

Date: 2024-11-01