Consumer Engagement with Brands in Immersive Digital Environments

Author's Name: Dr. M. Karthikeyan, Dr. R. Vimal Nishant, Mr. M. Dhanasekar

Type: Article

ISSN/ISBN: 0262-0383

DOI Link: https://doie.org/10.10399/NER.2025932319

Journal Name: NORTHERN ECONOMIC REVIEW

Volume: 16

Issue: 1

Month: 08

Year: 2025

Date: 2025-08-01