Green Nudging and Behavioural Alchemy: Transforming Purchase Intentions into Eco-Friendly Actions
Author's Name: Dr. Mariyappan N, Mr. Chandrashekhar C, Mr. Anil Murthy V, Mrs. Meerabai M, Mrs. Asha B L, Dr. Sangeetha G
Journal Name: Asian And Pacific Economic Review
Volume: 18
Issue: 1
Month: 09
Year: 2025
Date: 2025-09-15