INFLUENCER ENDORSEMENTS AND THEIR INFLUENCE ON CONSUMER PURCHASING CHOICES: A LITERATURE-BASED INVESTIGATION

Author's Name: Dr. Sonam Poptani

Type: Article

ISSN/ISBN: 2583-6897

DOI Link: https://doie.org/10.65985/pimrj.2025826520

Journal Name: Phoenix International Multidisciplinary Research journal

Volume: 3

Issue: 3.1

Month: 09

Year: 2025

Date: 2025-09-23