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THE INFLUENCE OF SOCIAL MEDIA INFLUENCERS ON CONSUMER PURCHASE DECISIONS: AN INTEGRATED ANALYSIS OF DIGITAL MARKETING EFFECTIVENESS

Author's Name: GOPAL KUMAR JHA
Type: Conference
ISSN/ISBN: 978-81-987316-3-0
DOI Link: https://doie.org/10.11411/HENXI.2025596891
Journal Name: Henxi Publication c/o Research Matrix
Volume: 1
Issue: 1
Month: 10
Year: 2025
Date: 2025-10-10

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