A STUDY ON IMPULSIVE BUYING BEHAVIOUR OF CONSUMERS

Author's Name: Dr. D Suganya, Dr. P. V. Agilaa, Dr. R Ashok Kumar, R. Geetha

Type: Article

ISSN/ISBN: 0262-0383

DOI Link: https://doie.org/10.10399/NER.2025337939

Journal Name: NORTHERN ECONOMIC REVIEW

Volume: 16

Issue: 1

Month: 10

Year: 2025

Date: 2025-10-11