EFFECTIVENESS OF SOCIAL MEDIA CAMPAIGNS IN SHAPING INDIAN CONSUMERS' PURCHASE DECISIONS DURING FESTIVE SEASONS
                    Author's Name: DR. TARUN CHAKRAVARTY AND VISHAL RANJAN
                
            
                    Journal Name: Henxi Publication c/o Research Matrix
                
            
                    Volume: 1
                
                
                    Issue: 1
                
                
                    Month: 09
                
                
                    Year: 2025
                
            
                    Date: 2025-10-12
                
            

