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EFFECTIVENESS OF SOCIAL MEDIA CAMPAIGNS IN SHAPING INDIAN CONSUMERS' PURCHASE DECISIONS DURING FESTIVE SEASONS

Author's Name: DR. TARUN CHAKRAVARTY AND VISHAL RANJAN
Type: Conference
ISSN/ISBN: 978-81-987316-3-0
DOI Link: https://doie.org/10.11411/HENXI.2025478102
Journal Name: Henxi Publication c/o Research Matrix
Volume: 1
Issue: 1
Month: 09
Year: 2025
Date: 2025-10-12

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