ANALYZING THE ROLE OF INFLUENCER MARKETING TOWARDS BUYING BEHAVIOUR OF GEN Z IN THE FASHION INDUSTRY

ANALYZING THE ROLE OF INFLUENCER MARKETING TOWARDS BUYING BEHAVIOUR OF GEN Z IN THE FASHION INDUSTRY

Author's Name: PEDDIREDDI HARISH KUMAR, DR. S. RAMESH BABU

Type: Article

ISSN/ISBN: 978-81-987316-1-6

DOI Link: https://doie.org/10.11411/HENXI.2025339868

Journal Name: Henxi Publication c/o Research Matrix

Volume: 1

Issue: 1

Month: 11

Year: 2025

Date: 2025-12-16